and in time, and in time, we will all be stars

This week's trend on the blog? Trends! We've already talked about what's new in food, and now Springwise is reporting on a new idea in portrait photography. Get this: A New York-based company called MethodIzaz will create a portfolio of candid photos taken without your knowledge as to exactly when they're being shot or who is doing the snapping. In other words, paparazzi-style.

Here's how it works: You provide them with a photo of yourself (so they know what you look like) and tell them a bit about your weekly routine and the type of mood or emotion you want to capture, and a photographer will secretly follow you around and take photos of you as you go about your day.

So no need to put on your favorite outfit and sit awkwardly in front of a staged background, you just live your life — like a celeb. And at some point, when you least expect it, someone will snap away.

At the end, you'll receive a professional portfolio of moments in your life ... with, one hopes, all the fashion don'ts, mid-sneeze shots and other unflattering moments taken out.

Their mission, they claim, is to provide you with "personal works of art." Their methods? A bit radical, but intriguing. The photos we frame, including wedding photos and family portraits, are already more casual and candid than they used to be. So given that and our national obsession with celebrities, will this replace traditional portrait photography? Time will tell. In the meantime, smile. You may be on someone's candid camera.

Comments

creeeeeepy!

I think this is a really really dope idea. I'm looking forward to getting "caught!" :)