March 07, 2008

wine bar meets candy bar: jelly bean wine-tasting

I think you may actually be ready for this jelly

If you find wine-tasting snobby and pretentious, the jelly bean wine bar is the wine bar for you: Just pop a handful of hand-picked jelly beans in your mouth and masticate to experience the flavors typically found in various varietals. Turns out the staff at Wine X magazine have analyzed the flavor components in a variety of vinos and matched them with corresponding jelly bean flavors, then put together kits containing the candy equivalents of syrah, say, or chardonnay.

lay a little sugar on me

If you chew a combination of peach, pear, apricot, apple, cantaloupe, grapefruit and tangerine beans, for example, it tastes (mmm!) roughly like riesling. The combos occasionally get quirkythe beans repping pinot noir, for example, include not just pepper flavor but also dirt flavor to capture that je ne sais quois earthiness of French burgundies. (And oui, the beans really do taste like pepper and dirt.)

You can even order wine flavors in shooter formthe candy comes in cute little plastic tubesor in variety packs for reds or whites. In addition to the beans, you'll get signs you can download explaining the proper procedure (basically, put the beans in a cup, shoot them into your mouth, and chew sloooowly), the "recipes" of bean combinations and step-by-step setup instructions, starting at $17 per varietal.

It's an educational experience; for starters, you learn which flavors are characteristic of each type of wine as you collect the beans that together mimic its taste in your cup. All right, so the beans are a little too sweet to perfectly match the wines, but as it says right on the jelly bean wine bar directions, "remember, this is a fun exercise, so don't get too serious!" A good life lesson to consider as you toss back a swig of sauvignon blanc and chase it with a mouthful of complementary flavored candy, non?

mmm, I detect a touch of quinine followed by an insouciant hint of grass

Posted by Elizabeth on March 7, 2008 in Food and Drink , Parties , Want It

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8 responses to "wine bar meets candy bar: jelly bean wine-tasting"

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Jelly beans, yum! Not so sure about the dirt flavor ones tho!

Sounds like a mandatory trip to the dentist afterwards.

This looks so fun!!!

That's funny! I wanna do it!

Another thing I must try now ... darn you Evite Blog ... you're giving me too many good ideas!!! :)

Bertie Bott's Beans makes Harry Potter-inspired jelly-bean flavors like rotten egg, earwax, and vomit.

Stephanie--yeah, most of the beans are Jelly Bellies, but the dirt and pepper and other weird flavors are Bertie Bott's. Crazy! P.S. The other nice part about the jelly bean wine bar is the leftovers. I've been making little jelly bean cocktails for myself every day after work for a couple of weeks now. Mmm, jelly beans...

Way fun! So California. We'll do a little bean tasting at our annual wine tasting to kick things off.
Can't wait to see how people react.